glossary | paid online surveys market research
Hey, words are cool. Being able to use them in a sentence is even cooler. Telling your friends you have a $300 honorarium from a focus group and you'll be out shopping, is perhaps, the coolest.
If you're really going to
"get into" this paid online surveys thing, definitely familiarize
yourself with some of the following terms. After you join and start to
participate in these free paid surveys, you may get a few phone calls from
recruiters. Relax, you told them it was OK, remember? And if you're
going to research the online surveys companies, eventually, you're
going to start hearing everything you see below. Regardless, today you
can say you learned something! And that's a good day.
Paid surveys online are a great way to make money online. However,
the bigger picture is the benefit to the research community. So,
before you memorize your PayPal address, try remembering the following
terms.
For even more, and there's a lot, look up "market research glossary"
in your favorite browser, or visit
ESOMAR, or
Market Research Terms powered by GMI.
Armchair Research |
Using existing information from sources such as publications, for research information purposes. Secondary information source. |
Attitude |
The way in which people think and behave towards each other and things. |
Consumer |
A person or organization who purchases goods and services. |
Consumer Panel |
A group of consumers who provide feedback on the products/services they have used in order to facilitate better product development or new advertising initiatives. |
Consumer Research |
Research conducted to identify why consumers buy goods or use services, and what their future buying habits may be. |
Consumer Survey |
A survey conducted to identify existing and potential demand for a product or service, be it new or existing. |
Control Group |
A group of people which is used as a cross-reference check for a sample group. |
Demographic |
Age, race, geographic location, income level and other variables that "place" a person into a prescribed category. |
Facility |
The place where focus groups and individual interviews usually take place. Facilities are businesses devoted to conducting consumer research. They maintain a database of people's names and demographic information. They call people from their database when a moderator is looking for respondents who fit specific criteria. The facility then schedules the respondents and sets up the room. |
Focus Group |
A group of people who are brought together to informally discuss a market-research question. These individuals are usually contacted by a marketing research company, on behalf of another company. |
Hedonic Scale |
A scale for measuring general, overall opinion of a product. |
Honorarium |
Paid incentive for services rendered |
Margin of Error |
The number of errors acceptable in a survey. Usually expressed as a percentage. |
Market Area |
A geographical area representing a particular market. For example, an area where the Internet is used. |
Market Development |
The search for new markets for a product or service, using a method of information gathering. |
Marketer |
A person or company that engages in marketing activities. |
Marketing Research |
Research conducted in the name of producing better marketing results. Includes market research, consumer research, and product research. |
Moderator |
The person you talk with in the interview room. Sometimes also called a facilitator. |
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Multiple Choice Question |
A type of question which lists different types of answers. Usually limited to 5, so as not to overwhelm the respondent. |
Open Questions |
Questions in which no options for response are given, as many responses are possible. These types of questions are used to facilitate new ideas for an organization. |
Opinion Leader |
A person who's opinions particularly influence others in society. Examples include celebrities and politicians. |
Opinion Leader Research |
Research conducted to understand the opinions and attitudes of opinion leaders. |
Opinion Poll |
Asking a sample group of people what their opinion is on a particular topic, so as to guess the opinions of the whole population. Sample group is usually selected using the simple random sample method. |
Panel |
A group of people (usually consumers) who provide feedback on marketing problems. |
Personal Surveys |
A one-on-one, in-person survey between a respondent and interviewer. Popular in public places such as shopping malls. |
Poll |
Asking a group of the population how they feel about a particular topic. |
Recruiter |
The person who contacts you and asks you questions to see if you qualify for a study. |
Respondents |
Industry term for research participants. The people who give their opinions. |
Sample |
A small group which is studied to represent a larger group. To ask a representative group of people questions to find out what the reactions of a larger group would be. |
Sample Size |
The number of people used for a survey. |
Sampling |
The testing of reactions in a small group of people, used to represent the attitudes of a much larger population. |
Sampling Error |
The difference in results between what a small sample of people think and what the results would be if the entire population were surveyed. |
Semi-Structured Questionnaire |
A questionnaire often used in business to business research where a large range of responses are anticipated. They include the use of a combination of open questions, multiple choice, true false questions, and scale questions. |
Structured Questionnaire |
A questionnaire used in large surveys where specific answers are anticipated. They include the use of multiple choice and scale questions. |
Telephone Surveys |
A survey conducted via telephone where potential respondents are called by an interviewer to answer questions. |
Unstructured Question |
A questionnaire used for technical/specialist markets where in-depth questions are asked with the intention of accumulating a large variety of responses. |
UPR |
Unconditional Positive Regard (UPR) is accepting with enthusiasm and interest
all that people communicate. A productive qualitative setting depends on an
environment of safety in which all parties—respondents, clients, and
researchers—can take risks, present new ideas and solutions, and express beliefs
and feelings. Openness and flexibility are the strengths of qualitative as a
methodology, and UPR is the attitudinal embodiment of those strengths.
Therefore, the most astute decisions and accurate hypotheses arise when UPR
permeates the structure and atmosphere of the study.
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GLOSSARY:
If someone asked you a hedonic question in exchange for an honorarium - would you punch them in the eye or oblige them?
If someone asked you a hedonic question in exchange for an honorarium - would you punch them in the eye or oblige them?
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